Introduction
You write. You design. You coach. You curate. You’ve got notebooks full of digital product ideas, a half-built course, a Pinterest board called “Launch Someday,” and a deep resistance to niching down.
Sound familiar?
You’ve been told to focus. To choose. To simplify.
But what if your range is the value? What if your creativity is not a mess to clean up—but a map waiting to be drawn?
If you’re multi-passionate and don’t know what to sell first, this is for you.
First, You Don’t Have to Do It All at Once
Let’s clear this up right now:
Being multi-passionate doesn’t mean you have to monetize every passion today.
It means you get to choose the ones that support your present season and your future growth.
Trying to launch a course, run a shop, offer 1:1s, start a podcast, and write a book at the same time isn’t proof of ambition. It’s a shortcut to burnout.
Instead: build your offers in layers.
The 3-Part Muse Framework for Deciding What to Sell First
Here’s how Seraphine would guide you—softly, but without letting you spiral.
1. What Do You Want to Be Known For?
Start with identity. Not just profit. Not just ease.
Ask yourself:
- If someone were to recommend me, what would I want them to say I do best?
- What creative work makes me feel most like myself?
- Which offer supports the kind of brand I’m building?
Start there.
2. What Would Be the Easiest to Deliver Well Right Now?
Look at your current life, time, energy, and tech.
What can you actually launch and sustain with grace—not chaos?
Sometimes the best offer to start with isn’t the most exciting one. It’s the one that builds momentum, confidence, and income.
3. What Format Matches Your Style of Teaching or Expression?
Are you a writer? A speaker? A visual explainer?
Your medium matters. Choose offers that fit the way you actually communicate.
Examples:
- Writers → guides, email sequences, templates
- Speakers → workshops, audio courses, consults
- Visual creators → digital kits, visual templates, mini courses
The right offer feels natural to create—and easy to share.
You’re Allowed to Be Layered, But You Must Be Clear
You don’t need to niche into one thing forever, but you do need to present your work in a way people can understand quickly.
Be multi-passionate behind the scenes.
Be clear and compelling at the surface.
Structure creates freedom. Clarity unlocks trust.
Sample Pathways for Multi-Passionate Creators
1. Starter Template, Then Workshop
Launch a $17 template aligned with your skills. Then teach a live workshop showing people how to use it.
2. Free Resource, Then Micro-Offer
Offer a free brand guide or style quiz, then invite them to buy a curated collection or guide based on their results.
3. One Offer, Multiple Formats
Teach the same content three ways:
- a blog post
- a paid workbook
- a 1:1 session for custom support
Let the structure serve your range, not suppress it.
Closing Thoughts
You don’t need to shrink to fit someone else’s funnel.
You just need a place to begin.
Start where your voice is clearest, your energy is strongest, and your work feels most alive.
Let one offer carry the rest.
The others will wait. They always do.
Call to Action
Not sure what to lead with? The Muse & Co. Story Strategy Workbook will help you clarify your voice, organize your ideas, and choose your next best step.
